ROY STAFFORD - LECTURER
4 stages: preparation, production, distribution, exhibition
KEY TERMS
1. film territory
A territory where you can buy the rights to distribute a film
2. windows
the period between a film's cinema release and DVD release amongst other periods between releases. for example, the period of time between a DVD release and a TV release
3. saturated film release
releases films in every multiplex cinema in the world over about 36 hours
4. holdover
showing a hit film again and again in cinemas
5. a film with 'legs'
literally a successful film that keeps running
6. DCP
digital cinema package - films are no longer on film
THE BIG 6
paramount (102 years)
columbia (96 years)
warner bros (91 years)
20th century fox (79 years)
disney (64 years)
sony (27 years)
- longest running, biggest distributors
cultural test (in the uk, to qualify as a 'british' film)
- submit your film
- different things are taken into consideration: are the directors/writers/actors british? was the film made in britain?
- 31 points taken into consideration; 16 of these qualify as a british film
- why? because the british get funded for their movies (soft money)
property: the rights to develop a story e.g. a novel
the hunger games
harry potter
the wolf of wall street
twilight
50 shades of grey
ellie robson - film
Wednesday, 19 March 2014
Wednesday, 5 March 2014
the wolf of wall street- every day advertising
the wolf of wall street marketing team used billboards, buses and bus stops in the street to their advantage:
before the oscars they asked oscar voters to consider their movie by adding four billboards around america with its signature big, yellow font over memorable pictures of the movie, calling it 'his best performance ever', saying that it was 'the movie of our time' and 'bold brave classic' -
- and a joke from the movie. dicaprio states "I use Xanax to stay focused, Ambien to sleep, pot to mellow out, cocaine to wake up and morphine … because it's awesome."
before the oscars they asked oscar voters to consider their movie by adding four billboards around america with its signature big, yellow font over memorable pictures of the movie, calling it 'his best performance ever', saying that it was 'the movie of our time' and 'bold brave classic' -
- and a joke from the movie. dicaprio states "I use Xanax to stay focused, Ambien to sleep, pot to mellow out, cocaine to wake up and morphine … because it's awesome."
the wolf of wall street- marketing
each poster that got released in turn gave a little bit more information about the upcoming movie:
theme: money
director: martin scorsese
main actor/star appeal: leonardo dicaprio
theme: money, crime
director: martin scorsese
screenplay: terence winter
main actor/star appeal: leonardo dicaprio
supporting actor/star appeal: jonah hill
supporting actor/star appeal: matthew mcconaughey
supporting actress/sex appeal: margot robbie
theme: debauchery, work
director: martin scorsese
main actor/star appeal: leonardo dicaprio
based on: the story of jordan belfort
screenplay: terence winter
coming soon
theme: debauchery
director: martin scorsese
main actor/star appeal: leonardo dicaprio
based on: the story of jordan belfort
screenplay: terence winter
release date: december 25th
website: thewolfofwallstreet.com
'the big 6' - top grossing films
walt disney pictures:
1. the avengers - $1.46 billion
2.
pirates of the carribean: dead man’s chest -
$1.07 billion
3.
pirates of the carribean: on stranger tides –
$1.04 billion
20th century fox:
1.
avatar - $749,766,139
2.
star wars: episode I - $431,088,295
3.
stars wars: episode III - $380,270,577
paramount:
1.
titanic - $600,788,188
2.
transformers: revenge of the fallen - $402,111,870
3.
transformers: dark of the moon - $352,390,543
warner bros:
1.
the dark knight - $533,345,358
2.
the dark knight rises - $488,139,099
3.
harry potter and the deathly hallows part 2 -
$381,011,219
sony/columbia:
1.
spider-man - $403,706,375
2.
spider-man 2 - $373,585,825
3.
spider-man 3 - $336,530,303
universal:
1.
despicable me 2 - $368,061,265
2.
e.t.: extra-terrestrial - $359,197,037
3.
jurassic park - $357,067,947
Monday, 3 March 2014
british film
british films are known for:

- comedy
the cornetto trilogy (sean of the dead, hot fuzz, the world's end)
monty python
the inbetweeners
paul

- gritty dramas or 'grit flicks'
kill list
ill manors
this is england
tony
the selfish giant

- comedy
the cornetto trilogy (sean of the dead, hot fuzz, the world's end)
monty python
the inbetweeners
paul

- gritty dramas or 'grit flicks'
kill list
ill manors
this is england
tony
the selfish giant
Wednesday, 26 February 2014
uses and gratifications
Uses
and Gratifications
|
Blockbuster
|
Selfish
Giant
|
Who is the audience for your film?
Primary and
secondary audience
Niche or mass
audience
|
Primary audience: 18-49
year-old moviegoers; Scorsese fans
Secondary audience:
DiCaprio fans, those attending with their friends; those who heard about it
through word-of-mouth
|
Primary audience: British
cinemagoers, ‘arty’ audiences who are into independent films
Secondary audience:
word-of-mouth people; those who saw it nominated for Best British Film at the
BAFTAs
|
Personal Identity
·
Finding reinforcement for personal values
·
Finding models of behaviour
·
Identifying with valued other (in the media)
·
Gaining insight into one's self
|
·
Relationships and cheating
·
Drug and alcohol addiction
·
The greed of the economic business
|
·
Identifying with the characters who struggle
with poverty, large families that aren’t well-catered for, young children who
have to support their families
·
Identifying with some characters who audience
members may vaguely know e.g. from school or around the neighbourhood
|
Information
(also known as surveillance)
·
Finding out about relevant events and
conditions in
immediate surroundings, society and the world
·
Seeking advice on practical matters or opinion
and
decision choices Satisfying curiosity and general interest
·
Learning; self-education
Gaining a sense of security through knowledge
|
·
Realising the extremes that the wolf of wall
street and his business went to
|
·
Finding out that life is still that bad for some
people and that they actually live like that (evokes empathy/sympathy)
|
Entertainment
·
Escaping, or being diverted, from problems
·
Relaxing
·
Getting intrinsic cultural or aesthetic
enjoyment
·
Filling time
·
Emotional release
·
Sexual arousal
|
·
Sexual arousal from multiple pornographic
scenes
·
Hilarity of a scene from the POV of a drug
abuser
·
Male gaze; Margot Robbie (sex appeal) naked;
in lingerie etc.
·
Kanye West soundtrack; modern, relevant
·
Memorable quotes, scenes (e.g. humming song,
banging chest)
|
·
Being diverted from one’s own problems by
being shown the problems of those who are worse-off
·
Emotional release
|
Social Interaction and
Integration
·
gaining insight into circumstances of others;
social empathy
·
identifying with others and gaining a sense of
belonging
·
finding a basis for conversation and social
interaction
·
having a substitute for real-life companionship
·
helping to carry out social roles
·
enabling one to connect with family, friends
and society
|
As it is an 18, many teenagers who wanted to see it couldn’t. This in
itself sparked a lot of interest (why is the rating so high?) and it has been
widely talked about due to the graphic and crude nature of some scenes.
Memorable quotes and scenes used frequently, sparking more interest
(e.g. humming song, banging chest).
Big social network connection (the trend #wolfofwallstreet etc.)
Gaining insight into the lives of those who were affected by Jordan
Belfort, both in the company and out.
|
Gaining insight into the lives of families living in poverty,
children who have to work to help support their families, large families with
little money etc.
Causing audience members to have more empathy/sympathy and not to
jump to conclusions about people as they aren’t aware of others’ backgrounds.
|
Friday, 7 February 2014
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