uses and gratifications

Uses and Gratifications	Blockbuster	Selfish Giant
Who is the audience for your film? Primary and secondary audience Niche or mass audience	Primary audience: 18-49 year-old moviegoers; Scorsese fans Secondary audience: DiCaprio fans, those attending with their friends; those who heard about it through word-of-mouth	Primary audience: British cinemagoers, ‘arty’ audiences who are into independent films Secondary audience: word-of-mouth people; those who saw it nominated for Best British Film at the BAFTAs
Personal Identity ·         Finding reinforcement for personal values ·         Finding models of behaviour ·         Identifying with valued other (in the media) ·         Gaining insight into one's self	·         Relationships and cheating ·         Drug and alcohol addiction ·         The greed of the economic business	·         Identifying with the characters who struggle with poverty, large families that aren’t well-catered for, young children who have to support their families ·         Identifying with some characters who audience members may vaguely know e.g. from school or around the neighbourhood
Information  (also known as surveillance) ·         Finding out about relevant events and conditions in immediate surroundings, society and the world ·         Seeking advice on practical matters or opinion and decision choices Satisfying curiosity and general interest ·         Learning; self-education Gaining a sense of security through knowledge	·         Realising the extremes that the wolf of wall street and his business went to	·         Finding out that life is still that bad for some people and that they actually live like that (evokes empathy/sympathy)
Entertainment ·         Escaping, or being diverted, from problems ·         Relaxing ·         Getting intrinsic cultural or aesthetic enjoyment ·         Filling time ·         Emotional release ·         Sexual arousal	·         Sexual arousal from multiple pornographic scenes ·         Hilarity of a scene from the POV of a drug abuser ·         Male gaze; Margot Robbie (sex appeal) naked; in lingerie etc. ·         Kanye West soundtrack; modern, relevant ·         Memorable quotes, scenes (e.g. humming song, banging chest)	·         Being diverted from one’s own problems by being shown the problems of those who are worse-off ·         Emotional release
Social Interaction and Integration ·         gaining insight into circumstances of others; social empathy ·         identifying with others and gaining a sense of belonging ·         finding a basis for conversation and social interaction ·         having a substitute for real-life companionship ·         helping to carry out social roles ·         enabling one to connect with family, friends and society	As it is an 18, many teenagers who wanted to see it couldn’t. This in itself sparked a lot of interest (why is the rating so high?) and it has been widely talked about due to the graphic and crude nature of some scenes. Memorable quotes and scenes used frequently, sparking more interest (e.g. humming song, banging chest). Big social network connection (the trend #wolfofwallstreet etc.) Gaining insight into the lives of those who were affected by Jordan Belfort, both in the company and out.	Gaining insight into the lives of families living in poverty, children who have to work to help support their families, large families with little money etc. Causing audience members to have more empathy/sympathy and not to jump to conclusions about people as they aren’t aware of others’ backgrounds.